Digital Marketing Specialist София

Digital Marketing Specialist
София

Join us – a leading Bulgarian brand with over 30 years of experience in the fast-growing sports betting and casino gaming sector, operating across 6 international markets. As we expand our business, we are looking for a Digital Marketing Specialist who will focus on:

• Developing our network of physical locations (Google My Business is mandatory);

• Leading and launching a completely new project to the market;

• Strategically planning and managing digital campaigns to drive brand growth and user engagement;

• Managing both B2C and B2B communications and initiatives.

Key Responsibilities:

- Strategic Planning and Execution of digital marketing activities (social media, LinkedIn, Google My Business, and other channels) aimed at expanding existing and new locations.

- Developing and Implementing campaigns to strengthen the efbet brand and increase traffic, sales, and brand awareness across both B2C and B2B segments.

- Market analysis and identification of new opportunities for expanding our physical locations.

- Managing Relationships with business partners and clients, working closely with internal and external stakeholders.

- Utilizing Analytics Tools (Google Analytics, Google My Business Insights, etc. ) to track performance and optimize campaigns.

- Preparing and Presenting reports based on data analyses to measure performance, identify insights, and recommend improvements.

Requirements:

- Experience in digital marketing with a strong focus on social media (Facebook, Instagram, LinkedIn).

- Hands-on Experience with Google My Business and location optimization.

- Analytical Skills: working with web analytics tools (e. g. , Google Analytics) and interpreting data to inform strategic decisions.

- Proven Experience with projects and campaigns in both B2B and B2C segments.

- Excellent communication skills in Bulgarian, including reading and writing and relationship-building with partners, clients, and internal teams.

- Proactive and Organized: the ability to plan, prioritize, and manage multiple tasks simultaneously.

- Adaptability to a dynamic environment and readiness to take responsibility for achieving targets.

What We Offer:

- Competitive Salary based on experience and education.

- Opportunity for Growth in an ambitious and rapidly developing company applying the latest digital marketing practices.

- Modern Work Environment that fosters creativity and innovation.

- Dynamic and Motivated Team, where your ideas will be heard and valued.

- Secure Employment Contract with “ГЕЙМПРОМ ООД. ”

If you see yourself as a key figure in developing our new project and expanding our network of physical locations, send us your CV and cover letter today! Show us your experience, passion, and creativity, and let’s take efbet to a new level together!