Trade Marketing Manager - FMCG София

Trade Marketing Manager - FMCG
София

At HRS, we believe the right job can transform a person's life and the right person can transform a business. We're passionate about connecting our candidates with the right job for them. You are not an exception!

The extensive experience in the human resources industry under our belt has given us valuable insights and extensive knowledge of corporate cultures and thus enabled us to locate the best candidates for our clients.

Our partner is a fast-growing leading international company with a matrix structure. For their Bulgaria Marketing department, we are looking for an experienced and motivated talent to join on the role of:

 

Trade Marketing Manager – FMCG

 

Key responsibilities:

Deliver profitable category & brand share growth by working on localization and activation of the global / area category & brand vision and strategies through to the customer and shelf.

Cultivates the knowledge of key customers and competitors. Identifies brand growth opportunities at customers and closely works with sales force on implementing aligned strategies.

Develop and execute mutually acceptable solutions that produce a win for the brand, the category and the customer.  Consolidate & incorporate categories’ priorities into channel strategy.

Translate brands’ strategy into categories’ assortment prioritization, defining channel’s core assortment/MSL.

Create channel and customer merchandising standards in cooperation with category management.

Lead the creation of the strategic shopper / customer plan and assets for categories working with key trade customers.

Drive strategic customer initiatives, aligned with sales which are insight-led, innovative, differentiated and designed to unlock category and brand growth.

Create promotional strategies to fully reflect category/brand strategies in alignment with brand activities and with particular focus on new products/categories

Coordinate POS planning needs in cooperation with Customer Marketing executive and have overview of implementation and evaluation processes for relevant categories

Develop work that enables placement of POS materials, the best possible visibility and availability of brands to consumers.

Responsible for the development of merchandising and space plans and category analysis.

Handle all budgets allocated to the department (planning/follow up)

Utilize tech tools, customer relationship management (CRM) software, and other technologies to streamline customer marketing efforts.

Run promo effectiveness analysis to determine the right promo plans for specific channels/customers.

Develop customer marketing specialist-direct subordinate.

 

The company offers:

Great remuneration and bonus scheme

Company car

Social benefits package including food vouchers, Multisport card, additional health insurance and many others

Opportunity to work with globally recognized brands

A strong team of professionals

Opportunities for long-term professional growth and enhancement

Flexibility

 

Key requirements and qualifications:

Marketing/ business degree or equivalent

Fluent English is a MUST

Min 6 years of proven experience in trade marketing/customer marketing/shopper marketing/ marketing from a global FMCG company

Min 6 years of proven experience in developing and delivery of categories’ strategy and customer activation plans from a global FMCG company

Very good analytical skills

Proven track record of excellent commercial acumen in shopper marketing area

Good ability to influence at all levels, build strong relationships and capacity to work in a matrix, managing and influencing a number of key strategic partners (BU Teams, Sales Team, Area Team, Cross functional Teams)

Detailed understanding of shopper / category/ customer behaviour across all channels

 

 

Apply now by sending your CV in ENGLISH!

All applications will be treated strictly confidential.

Only short-listed candidates will be contacted.

HRS Recruitment Services Bulgaria притежава лиценз от Националната Агенция по Заетостта с №2525 от 26. 04. 2018 г.