Marketing Operations Manager (SaaS) Пловдив

Marketing Operations Manager (SaaS)
Пловдив

Invitario is a fast-growing SaaS startup based in Vienna with a brand new office in Plovdiv, revolutionizing how companies engage with their stakeholders through virtual, hybrid, and live events.

We support businesses of all sizes and industries in achieving their optimal event marketing. Events are a crucial marketing channel for companies to maintain contact with both external and internal stakeholders and to drive growth.

Our event marketing platform simplifies event management through intelligent and automated workflows, boosting efficiency and effectiveness. By integrating event data into 360-degree communication, we transform events into the most powerful marketing tool for our clients.

Join our team and help shape the future of event marketing!
As a Marketing Operations Manager, you will be responsible for the technical implementation and continuous development of our marketing processes and tools.

You are highly analytical, structured, and an execution machine that drives projects forward independently. Your deep understanding of marketing technologies and SaaS environments enables you to develop the entire customer journey—from the first point of contact to the closing and retention phases. You will ensure that we support our customers at every stage by implementing, analyzing, and optimizing our digital touchpoints. You are data-driven and an expert in working with analytics tools, leveraging our MarTech stack to its fullest potential.

Your Responsibilities

- Manage and develop the marketing technology infrastructure, particularly HubSpot, CRM systems, automation tools, analytics platforms, and other relevant technologies.

- Ensure the effective integration of HubSpot as the Single Point of Truth for the entire sales and marketing cycle, linking it seamlessly with other systems (e. g. , Sales, Product Management).

- Optimize and automate lead qualification processes (MQL/SQL) and support the implementation of data-driven marketing strategies.

- Collaborate closely with internal teams (Marketing, Sales, Product Management) to ensure that marketing processes are efficient and scalable.

- Analyze and report marketing data to measure campaign effectiveness and make data-driven decisions.

- Support the automation of processes, particularly lead nurturing, welcome email series, and sales funnels to drive efficiency and scalability.

- Develop and maintain workflows for lead generation and nurturing to increase the number of marketing-qualified leads (MQLs).

- Ensure data quality and security within marketing systems and manage data flow concepts (e. g. , HubSpot, Zoho).

- Manage budgets and resources for marketing tools and technologies.

- Implement and oversee third-party integrations to ensure smooth data flow and seamless workflows between systems.
Our Requirements

- Several years of experience in marketing operations, marketing technology, or a similar role, ideally in a SaaS company.

- Deep understanding of marketing technologies such as HubSpot, Google Analytics, CRM systems, and automation tools.

- Experience in implementing and optimizing lead management processes and workflows.

- Strong analytical skills with the ability to interpret complex data and provide actionable insights.

- Solid knowledge in managing budgets, timelines, and projects.

- Experience collaborating with cross-functional teams, particularly Sales and Product Management.

- Ability to manage multiple projects simultaneously and prioritize tasks.

- Strong problem-solving skills and a hands-on mentality.

Bonus / Nice to Have

- Technical skills in CSS/HTML for customizing marketing platforms and PHP/Python for creating and managing integrations between tools.

- Experience in implementing and managing marketing integrations and automations without relying on external providers.

- Experience in using analytics tools to measure success and iterate on campaigns.

- Expertise in AI and experience integrating AI into MarTech and customer communication.

- Fluent in German.
What We Offer

- Engaging tasks in a goal-oriented, performance-driven environment.

- Continuous learning and development opportunities.

- International team with high mutual respect.

- Flexible working hours and the possibility of remote work.

- A modern office in a central location in Plovdiv.

- Regular team events and an open company culture.

- The opportunity to work in an up-and-coming SaaS company in the event technology space and actively shape its future.

- High responsibility within a skilled, motivated team that values mutual respect.

- Swift decision-making processes and interdisciplinary collaboration.

- Opportunities for continuous learning with an annual personal development budget.

- Benefits include public transport subsidies, office snacks, team lunches, and social activities.

- Choice of laptop (Windows or Mac).