CRM and Loyalty Program Analyst София

CRM and Loyalty Program Analyst
София

At HRS, we believe the right job can transform a person's life and the right person can transform a business. We're passionate about connecting our candidates with the right job for them. You are not an exception!

The extensive experience in the human resources industry under our belt has given us valuable insights and extensive knowledge of corporate cultures and thus enabled us to locate the best candidates for our clients.

 

Our partner is a leading international company within the fuel retail industry. For their marketing team, we are looking for a naturally curious and motivated professional to join on the role of:

CRM AND LOYALTY PROGRAM ANALYST

Scope of the Role:

The CRM and Loyalty Analyst will play a pivotal role in driving customer retention and satisfaction by managing and optimizing the loyalty program, analyzing customer data, and supporting the overall marketing strategy. The role requires close collaboration with cross-functional teams and external partners to enhance customer experiences and boost sales performance.

 

Key Responsibilities:

Manage and optimize the company’s Loyalty Program, ensuring seamless operations and partner integration.

Define and execute reward strategies that meet customer expectations and foster engagement.

Oversee the loyalty software platform, coordinating with system providers and infrastructure support teams.

Conduct detailed competitor analysis, studying sales trends, pricing, and marketing strategies.

Track and analyze market trends, producing comprehensive reports and actionable insights for management.

Collect and interpret customer data (preferences, demographics, and buying habits) to identify market opportunities.

Measure the effectiveness of marketing campaigns and communication strategies, offering recommendations for improvement.

Prepare detailed reports and visualizations, presenting complex data in a clear and actionable manner.

 

The company offers:

Great remuneration package and social benefits scheme including food vouchers, additional health insurance, sports card and various discounts.

Home office options.

Convenient office location next to metro station.

Friendly and collaborative team, which you can learn from and grow together with.

Opportunities for long-term career development.

A chance to make a feasible impact in a constantly growing organization.

Dynamic working environment with diverse tasks and a high learning curve.

Ideal Candidate Profile:

Bachelor’s degree in Marketing or a related field.

At least 2 years of experience in a similar role, preferably within a large international organization.

Proficient in market research, statistical analysis, and data interpretation.

Experience with SAP or similar ERP/CRM systems is an advantage.

Strong command of written and spoken English.

Advanced proficiency in Microsoft Office tools (Excel).

Excellent analytical, organizational, and problem-solving skills.

Strong communication and interpersonal abilities with a collaborative approach.

 

Apply now by submitting your CV in ENGLISH!

 

Only shortlisted candidates will be approached.  

Your data is safe with us and will be treated with utmost confidentiality.

 

HRS Recruitment Services Bulgaria притежава лиценз от Националната Агенция по Заетостта с № №2525 от 26. 04. 2018 г.