Senior Brand Manager (Wine Portfolio) София

Senior Brand Manager (Wine Portfolio)
София

At HRS, we believe the right job can transform a person's life and the right person can transform a business. We're passionate about connecting our candidates with the right job for them. You are not an exception!

The extensive experience in the human resources industry under our belt has given us valuable insights and extensive knowledge of the corporate cultures and thus enabled us to locate the best candidates for our clients.  

Our client is a leading company in the marketing and distribution of fast-moving consumer goods. We are looking for an experienced and responsible professional for the position of Senior Brand Manager (Wine Portfolio).

Responsibilities: 

•    Develop comprehensive business plans for relevant suppliers.

•    Design annual brand plans and marketing budgets.

•    Establish an annual activity plan with strategically allocated monthly initiatives.

•    Define individual performance goals for subordinate brand managers.

•    Evaluate and approve advertising and promotional activities (A&P) proposed by brand managers.

•    Review and align brand and business plans developed by brand managers.

•    Assess and validate purchase order proposals.

•    Oversee marketing-related expenses and ensure budget adherence.

•    Conduct market analysis and track competitor activities to identify growth opportunities.

•    Collaborate with trade marketing and sales teams to drive brand strategy execution.

•    Lead and mentor a team, ensuring efficient operations, professional development, and performance evaluation.

•    Monitor and manage budget expenditures in line with the company's annual business plan.

•    Provide strategic guidance to brand managers.

•    Promote a safe working environment, identifying risks and ensuring compliance with safety regulations.

•    Ensure strict adherence to company policies, including internal procedures, marketing processes, information security, and competition laws.

•    Maintain close communication with the marketing manager for planning and reporting.

•    Work effectively with other brand managers and senior team members.

•    Foster strong relationships with suppliers and external partners.

Required qualifications and skills:

•    Bachelor’s degree in Marketing or a related field.

•    Minimum of 3 years of experience in FMCG marketing.

•    Additional qualifications in marketing and sales are a plus.

•    Strong expertise in marketing strategies, pricing, and brand positioning.

•    In-depth understanding of the market, distribution channels, and sales seasonality.

•    Proven ability to train, mentor, and lead market specialists.

•    Proficiency in MS Office (PowerPoint, Excel, Word), Outlook, and online research tools.

•    Fluency in English (written and spoken).

The company offers:

•    Opportunity to join well known and established company.

•    Professional and stimulating working environment.

•    Team of interesting, inspiring and supportive colleagues.

•    Competitive remuneration package and additional benefits.

If you recognize yourself in this position, please send us your CV in English. Only shortlisted candidates will be approached. HRS Bulgaria has License №2525 valid from 26. 04. 2018