Senior Expert, Digital Marketing and Automation София

Senior Expert, Digital Marketing and Automation
София

At HRS, we believe the right job can transform a person's life and the right person can transform a business. We are passionate about connecting our candidates with the right job for them. You are not an exception!

The extensive experience in the human resources industry under our belt has given us valuable insights and extensive knowledge of corporate cultures and thus enabled us to locate the best candidates for our clients.

Our partner is a leading company in the retail sector with trade facilities all over Bulgaria. For their head office located in Sofia, we are looking for a motivated, curious and active individual to join on the role of:

Senior Expert, Digital Marketing and Automation

Main Responsibilities:

Set KPIs, configure and optimize advertising campaigns on Google and Facebook platforms, and analyze achieved results.

Support the Digital Marketing Manager in developing strategies for executing digital campaigns across multiple platforms simultaneously, preparing and implementing advertising campaigns, and providing suggestions for improvements.

Create a posting schedule for social media channels.

Participate in defining and executing various activities related to marketing automation.

Assist in the development and implementation of a loyalty program.

Communicate with external contractors (agencies and online media) and other teams within the company.

Organize and oversee the execution of digital campaigns with partners.

Ensure the correct execution of advertising activities, manage and allocate budgets, and monitor proper spending.

Track the progress of tasks and their completion.

Analyze the company’s digital presence, propose new channels and formats.

Monitor and analyze competitors' digital presence.

Keep up to date with trends in digital marketing and stay informed about innovations.

The company offers:

Attractive remuneration package according to market levels for this role;

Rich social benefits package;

Flexible working hours;

Opportunities for career development and growth;

Opportunity to work with Bulgaria’s largest and most recognizable brands;

Opportunity to work on new and exciting projects and set the tone for the company’s future development;

A dynamic setting with interesting and rewarding projects that help you develop as a professional;

A team of bright, positive-minded and collaborative experts;

Requirements to fill the role:

More than two years of experience in digital marketing.

Experience in Social Media Marketing (Facebook, Instagram, TikTok, Viber).

Experience in PPC Marketing (Google Ads, Meta Ads, Microsoft Ads, etc. ).

Experience with CRM systems and marketing automation tools (SALESFORCE, SAP EMARSYS) is an advantage.

Experience in managing and maintaining a loyalty program is an advantage.

Experience with mobile app tracking systems (ADJUST).

Excellent knowledge of Google Analytics 4 and experience with Looker Studio.

Experience in an agency or retail company is considered an advantage.

Proven experience in managing marketing projects.

Ability to identify key metrics and analytical thinking.

Ability to structure projects into work tasks, prioritize them, and plan work time effectively.

Adaptability to a dynamically changing environment.

Ability to work within tight deadlines.

Creative thinking.

Excellent command of Bulgarian spelling and grammar.

Very good proficiency in English – both written and spoken.

Willingness to learn and improve.

Computer literacy, excellent command of Microsoft Office (Excel and Word) and Google Workspace (Sheets, Docs, Slides, etc. ).

Basic knowledge of HTML, SEO, and landing page creation.

Organizational skills and attention to detail.

Excellent interpersonal skills.

 

Apply now by sending your CV in ENGLISH!

All applications will be treated strictly confidential.

Only short-listed candidates will be contacted.

HRS Recruitment Services Bulgaria притежава лиценз от Националната Агенция по Заетостта с №2525 от 26. 04. 2018 г.